Mobile Commerce: A Summary of Quests for Value-Added Products and Services
نویسنده
چکیده
The first signs of mobile commerce hype are here. Extremely rapid penetration and growth processes are predicted on the basis of some quick descriptions of mobile technology. The roots of these predictions are often found in markets with a low penetration rate of mobile technology. Nevertheless, it should be clear that without real substance in m-commerce products and services the investments in the new mobile technology could still fail. We claim that much more should be known about what actually will be the m-commerce products and services. We will argue that value-added products and services should be understood from the viewpoints of (i) the users, (ii) the producers and (iii) the management. The first results from an expert survey on m-commerce carried out in Finland, Hong Kong and Singapore are used to argue these points.
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